Slow Movement

The Slow Movement began with Carlo Petrini’s protest against the opening of a McDonald’s restaurant (fastfood!) in Piazza di Spagna, Rome in 1986 that sparked the creation of the Slow Food organization.

Slow Food logo

The Slow Movement advocates a cultural shift toward slowing down life’s pace. It is a cultural revolution against the notion that faster is always better. The Slow philosophy is not about doing everything at a snail’s pace. It’s about seeking to do everything at the right speed. Doing everything as well as possible, instead of as fast as possible. It’s about quality over quantity in everything from work to food to parenting. Over time, this developed into a subculture in other areas, such as Cittaslow (Slow Cities), Slow living, Slow Travel, and Slow Design.

Slow movement in Wikipedia